Project Overview
Western Sydney Wanderers is an Australian professional soccer club established as a major force in both Australia and Asia as the first and only Australian side to win the Asian Champions League.
Western Sydney Wanderers
Using data trends to influence consumer purchasing behaviour
Services we delivered
The Challenge
Reconnecting with A-league fans
The Wanderers needed to find a way to reconnect with A-league fans to grow their membership base and match day attendance numbers despite a gradual decline in fans numbers across the greater A-league code.
Murmur was tasked with boosting the Wanderers digital capability to build interest in the club, reactivate old fans, convert new fans, and build awareness of the team throughout Sydney.
Solution
Full-funnel digital marketing strategy
A full-funnel digital marketing strategy consisting of cheap, high-reach display and video advertising coupled with robust lower funnel social media retargeting to maximise conversions.
1st party data was used to build lookalikes and refine our audience.
All activity was underpinned with a search strategy covering potential fans looking for tickets to upcoming games.
The Results
Club sales uplift
0
Increase in Revenue Generated YoY
0
Growth in Match Day Sales & Memberships YoY
0
Decrease in Cost Per Acquisition
