Project Overview
Targeting new audiences throughout different cities, driving them to the showrooms of Australia’s leading rug design company.
Designer Rug
Increasing brand awareness & in-store traffic
Services we delivered
The Challenge
With increasing competition & a decline in consumer spending on premium interiors, Designer Rugs needed to increase consumer footfall & visits to their showrooms across Australia.
Murmur was tasked with increasing Brand Awareness & driving Consumer & Wholesale enquiries, that would ultimately lead to an increase in-store traffic.
Our Solution
Digital marketing strategy
We delivered a Digital Marketing Strategy that was built around increasing Brand Awareness, advertising key Sales Events & highlighting Products.
We split the Campaign Budget & Campaigns for each showroom location, allowing us to focus on specific keywords, location targeting & using relevant ad copy to each city the user was searching in.
Interest-based prospecting audiences were added into Social Campaigns to reach new audiences & Retargeting Campaigns with specific messaging & creative were implemented to drive customers to stores.
The Results
An increased social presence
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Increased Impressions
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Increased CTR
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Increased Conversions
