The thing that makes this wave of growth so significant for brands is that new users are not the same as their early adopter counterparts.
- There were 3x the number of new users aged 18+ signing up in April 2020 versus 2019
- 17% of users are people in their 40’s who have been signed up by their children
- Between January and April 2020, the portion of users 25-34 grew by 5% and 35-44 grew by 3.2%
In Australia right now, competition for advertisers on TikTok is low and there is a real opportunity for innovative brands to step out and make their mark on the TikTok community. However, between influencer activity, native video, brand takeovers (where up to 5 million daily impressions are guaranteed), and branded hashtags there is a lot to understand and choose between on the platform.
For more advice, guidance, and some detailed information on advertising formats and opportunities, give Murmur a call or drop us an email today!
